Consider this!

Consider this...

 

Behaviorists define techniques used in training in terms of their effect on the behavior that is being taught.  Thus, “reinforcement” means something that causes the behavior to happen more often.  Reinforcement in this sense does not necessarily mean “reward” or something the dog enjoys, but something that increases the likelihood that the desired behavior will occur. 

 

Taken from an article by Deborah Palman, Maine Warden Service, ret. on Negative Punishment

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